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October 06 Glow in the Dark Mountain DewIf you haven't seen it yet, there's a viral vid floating around the 'net showing how you can make a bottle of Mountain Dew glow like a glowstick with just a pinch of baking soda and some hydrogen peroxide.
You can view it here:
The first time I saw this video I thought, "hrmm .. that's cool - if I ever have a Mountain Dew, I may try it..." But other thoughts of phosporesence and toxicity flowed in my mind. A few moments later I dubbed the video a fake and moved on with my life.
I watched it again, today, and then read the comments loyal break.com fans had posted. Not to my surprise, there's a great deal of people saying they have tried it and it does not work.
That's when the real purpose of the video came to mind. It's an advertisement. A highly clever one, wrapped up in today's internet-glitter with all the bells and whistles and targeted at youth who would find this incredibly cool to do. So what will they do? Go out, buy a Mountain Dew, and try it. To their disappointment, it won't work - but hey, at least they got a cool and refreshing glass of Mountain Dew out of the deal! The video, oddly enough, says to pour out all but a quarter-inch of the mountain dew into a glass - you only need the small remnants of the bottle to make the "trick" work.
Wow - I never realized that advertising need be so cleverly wrapped up and packaged to look "normal" for a product to sell.
October 05 Thanksgiving is fast approaching...It’s almost Thanksgiving. My 27th Thanksgiving, to be exact. The first Thanksgiving where I won’t be with family.
During a phone conversation today, someone asked me what I am thankful for. I brushed aside the question since I hadn’t really thought about it. Now that I have, I think my very basic answer is simply:
Life.
I am truly thankful for this experience. To be alive. To think for myself and to live in a free country. I am thankful to have a good job – I guess I can actually say career at this point – and a steady pay cheque. I’m thankful for the opportunities that have been afforded me and the courage I have a had to meet them head-on. I am thankful for my imagination and my dreams. I am thankful for the friends that I have had and the memories I carry. I am thankful to be weathered and knowledgeable; inquisitive and not ignorant; empathy.
I am thankful to have a chance to make my mark on the world through tiny ripples and large dents.
I am thankful to be alive.
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